Guest Post By Marisa Coar
This tale comes from my BFF, and like all great war stories our friends tell, when I heard it my response was, ‘I wish I had been there.’ I made Marisa blog about it since I couldn’t…
Let’s just be perfectly clear–I don’t do color. Black and grey are the hues of choice in my closet. Every once in a while, I go buck wild and wear navy, but that’s really it. So when my southern gal pal Suzanne called me to tell me about the ‘Lilly sale’ coming up at Target and how she would be there at 6:30 am on Sunday April 19th, my reaction was flat.
I had no idea that Lilly Pulitzer, the high-end brand known for its Palm Beach-inspired, bright prints, had designed a one-time only, limited edition collection for the low cost mega chain. Or that this news was whipping women the world over into more of a frenzy than the movie release of Fifty Shades of Grey.
But Suzanne always shares good information, and when she told me to go to Target.com to check out the Lilly lookbook for the girls’ clothes and the accessories, I knew I had to give it a glimpse. Wow, was I impressed. Cute flip-flops adorned with starfish, golden wedge espadrilles, beach bags trimmed with colorful scarves, and sundresses in shades like aqua, coral and pineapple! Everything just made me dream about a pedicure and fun in the sun. I got all warm inside and thought I must score some of these pieces!
Yup, I was drinking the Kool-Aid, and it tasted like tropical punch.
Suzanne had some truly insider information about the online sale. It would open at 2 a.m. on the morning of the 19th. I vowed to be on my laptop by 1:50 a.m, figuring if I got ahead of the sale, then I wouldn’t have to wake up at dawn to physically schlep to my nearest Target. So 2 a.m. started crash after crash. I would fill my cart with sun-drenched goodies only to see that dreaded message: The site is down, try again soon.
I attempted purchase after purchase. I'd rapidly fill my basket with whatever caught my eye, planning to edit later, then CRASH. NOTHING No confirmation of purchase, nothing but an empty cart. In a blink it was 4 a.m. and I thought I must go to bed. In another blink it was 6:30 and my phone was going off. Suzanne was outside, waiting to whisk me away! I tried to say no–after all I don’t do color, I don’t need Lilly. But Suzanne doesn’t take no for an answer
During our trek down to the Target in Ocean New Jersey, Suzanne filled me in on her obsession with Lilly. Talking faster then the country two step, she briefed me that the quality of the Target line would be more like the $200 Lilly, not the $400 line. A shopping stratosphere I have not experienced nor am I willing.
We arrived at the Target in Ocean, New Jersey at 6:50 a.m and took our place in line, only twenty people deep. We knew we were as good as in. By the time the doors opened at 8 o’clock, the line had grown ‘round the bend, stretching several hundred woman wide winding all the way to Sears. Sorry sisters–y’all picked the wrong morning to sleep late.
|Suzanne–psyched about our place in line.|
First Security briefed us ladies-in-waiting about the flying flamingos. ‘Look for the flamingos hanging from the ceiling and you will find the Lilly merchandise.’ Perfect. The plan was to divide and conquer. I would go for bags, our new ‘line friend’ Lindsay was on shoes and Suzanne would make a beeline for clothes. Done. We were ready to go.
The doors opened and everyone started running like mad. Already, arguments were erupting. It was worse than the best Black Friday.I skipped the shopping cart, not wanting anything to slow me down, and ran right for the beach bags, grabbing three. Then kids’ swimsuits. Done. High-five to me.
Suddenly I noticed all the Lilly goods were gone. OMG, I thought, this is nuts! This is not who I am! But Lindsay met me with flip-flops! Yay! Suzanne showed up with a cart full of clothing! Score! Then at 8:20, there was an announcement: